News Bulgaria

Subway with 30 Restaurants in Bulgaria

22/02/2013

SUBWAY, the global fast food chain and one of the biggest franchise businesses in the world, continues its expansion at the Bulgarian market.

The company opened its 30th restaurant in Bulgaria on 26 November 2012 (Monday), becoming second according to the number of restaurants among the fast-food chains in the country. The new establishment is located in the National Palace of Culture underpass in Sofia. With its opening, the company marked a growth of 50% in the number of its establishments in Bulgaria as compared to 2011. 

Last year, SUBWAY were awarded by Forbes Bulgaria the Best Starting Business Award. The chain continues searching for development opportunities by attracting franchise partners across Bulgaria and surveying untraditional locations to open new establishments. 

“Today is a real holiday for us because for just one year we managed to increase the number of our restaurants by 50% and we are reaching toward the leader’s position among the fast-food chains”, said Mr. Ivan Todorov, Managind Director of Subway Bulgaria.The success of the brand in Bulgaria is mostly due to our customers and we want to thank every one of them by giving them a second sandwich for free”, Mr. Todorov added.

SUBWAY has been present at the Bulgarian market since 2008. The company is growing following the franchise principle by operating permanent restaurants in Sofia, Varna, Burgas, Plovdiv and seasonal restaurants in Sunny Beach and Golden Sands.

The chain was established by Fred DeLuca and Dr. Peter Buck in 1965 and their cooperation, that continues even nowadays, has marked the beginning of a remarkable undertaking that allows thousands of people to start and manage successfully their own business.