• No. The good location is not a guarantee for your success! However, the bad location is an almost certain factor for your failure.

  • If somebody tells you that promoting a franchise business is much more different from promoting a non-franchise business check whether it is 1 April! Of course, the local advertising of the small or medium-sized business should be a part of the established, tested and working know-how provided by the franchisor. Here, we offer you some basic principles that you can consider when planning the integrated marketing communications of the small and medium-sized business.