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SELL MORE FRANCHISE

Swith brokerage and advertising in the Bulgarian franchising media
 

Audience profile

FRANCHISING.BG is the only media in Bulgaria, specialized in reporting events and presentation of participants in the Bulgarian franchise market. The media is a must as a source of information for all potential franchisees and provides the most targeted access to them. Visitors decide on buying a franchise based on the published advice for starting one’s own business and the full online Bulgarian Franchise Catalogue. For the last three months FRANCHISING.BG has had 49,932 unique visits and 877 individual inquiries from people all over the country, wishing to buy a franchise – both experienced entrepreneurs and those who go into business for the first time. FRANCHISING.BG attracts constantly a new audience, with 55% of website visits being from new potential franchisees.

The entrepreneurs, who choose their new business with the help of FRANCHISING.BG, are people from all over Bulgaria, including the smaller settlements. The largest share of inquiries comes from Sofia - 46%, Varna - 10%, Plovdiv 9% and Burgas - 4.5%. The remaining 30.5% are distributed throughout the country, in cities with a population of less than 200,000.FRANCHISING.BG attracts the interest of people of different investment capabilities. A survey conducted among 2,887 visitors of FRANCHISING.BG indicates that 10.6% of them would invest in their new business over 50,000 BGN.

 

ADVERTISING

Promote your franchise through banners, advertisements, interviews, news, videos and photos in the new business media Franchising.bg.

Advertising in Top franchise for positions 1-3

• Position 1 - 750 BGN per month with a guaranteed minimum rotation of 50% 
• Position 2 - 495 BGN per month with a guaranteed minimum rotation of 33%
• Position 3 - 300 BGN per month with a guaranteed minimum rotation of 20%

Advertising in Top franchise for positions 4-10

• for positions 4-10 – 150 BGN per month with a guaranteed minimum rotation of 10%

Front banner – 728x90

• 900 BGN per month with a guaranteed minimum rotation of 33%

Rotating banner – 448x250

• 900 BGN per month with a guaranteed minimum rotation of 25%

Side banner – 300x100

• 350 BGN per month - static

Side banner – 300x250

• 350 BGN per month - static

Bonuses

Additional presence

• When advertising with a Front banner – 728x90, Rotating banner – 448x250, Side banner – 300x100 or Side banner – 300x250, the advertisers receive the following bonuses:
• Upon payment for 3-month advertising – extra 1 month of advertising
• Upon payment for 6-month advertising – extra 3 months of advertising
• Upon payment for 12-month advertising – extra 8 months of advertising

Upon payment for 12-month advertising

During the 1-year period of the advertising campaign every advertiser will receive:

• Posting direct contact details - phone, email, website of the franchise.
• Publication of two interviews (or articles) with the manager of the franchiser company, with the franchise

manager or another key employee.

• Constant publishing of news and events about the franchiser – a total of 10 publications for the year.

For advertisers in Top franchise

• The advertiser receives all the requests made to FRANCHISING.BG for the purchase of their franchise. 
• When advertising in the first three positions of the Top franchise, the advertiser receives a first page position in the Bulgarian Franchise Catalogue and a two-week presence in the Franchise of the week section. For advertising in positions from 4 to 10, the advertiser receives a second or third page position in the Bulgarian Franchise Catalogue and a one-week presence in the Franchise of the week section.
• The advertiser gets the opportunity to publish photos, graphics and videos about the franchise in its presentation, which could influence on the candidates’ decisions.

 

Terms

• The minimum advertising time for positions 1 - 3 of Top franchise is six months and the amount is paid in advance.
• The minimum advertising time for positions 4 - 6 of Top franchise is six months and the amount is paid in advance.
• The publications are prepared and provided by the advertiser and FRANCHISING.BG has the right to edit them.
• All prices are exclusive of VAT and the tax is charged.

 

 

“The franchise system of Insecta Bulgaria was built and promoted by our partners from Franchising.bg. For two years we have attracted 15 franchisees in big cities and have become the largest DDD company in Bulgaria”

Anton Andonov, Manager of Insecta Bulgaria,
franchise representatives in 15 cities

 

“The end result of our collaboration with Franchising.bg exceeded my expectations! Their assistance is mandatory for anyone who wants to develop a franchise business.”

                                                                     Kaloyan Ganev, owner of AutoBOX,a chain of 25 automobile repair shops in Bulgaria

“We have been working with Franchising.bg since the beginning of our operations in Bulgaria. Their team helped us a lot for the successful launch of the international brands we represent.”

                                                                  Denitsa Bozhinova, Operations manager atthe master franchise of FitCurves and No+Vellowith a total of 22 franchise units in Bulgaria 

 

 

 

BROKERAGE

Franchising.bg is the Bulgarian franchise broker. The company helps many franchisors in Bulgaria attract the right partners for their franchise.