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Status of the franchising market in Bulgaria 2012

A survey conducted in the period February - May 2012 by Franchising.BG

We present you the third survey on the franchising business market in Bulgaria conducted by Franchising.BG. The main purpose is to present the current status, development, issues and challenges, the influence of the economic conditions, the perspectives and forecasts for the development of the franchising business model in Bulgaria.

The survey was based on questionnaires and telephone interviews and 144 franchisors and 385 franchisees operating on the Bulgarian market participate in it. The survey does not include data about chains which offer franchise but still do not have an open and operating franchise unit.

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How to Expand Your Business Abroad

Rolf G. Kirst will be lecturing at New Business Ideas conference on what a franchise package should include.

Rolf G. KirstHow did you start working in franchising?
I started my franchise career in 1982 with a cooperation with bus tour operators and in the first ten years we were practicing franchise but called it cooperation. We made mistakes and learnt our lessons. In 1992 I started with a professional franchising business consultant and later in 1994 I bought the master license of a Canadian franchise concept for Germany. From here on I learnt the sophisticated way of franchise.

What are the most dynamic franchising markets in the world?
USA is the most developed franchise market in the world. Franchise also has a high status in Australia and in Europe since the sixties.

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Status of the Franchising Market in Bulgaria 2010

Survey conducted in the period August - October 2010 by Franchising.BG

We present you the second survey on the franchising market conducted by Franchising.BG. Its aim is to establish the status of franchising in Bulgaria, the present-day challenges it faces, the affect of the economic recession on it, the perspectives and expectations of entrepreneurs about the future of franchising.

The results are based on the information received through completing questionnaires and conducting structural interviews with 69 franchisors and 241 franchisees. The respondents operate in sectors which offer opportunities for starting a franchise business in Bulgaria: restaurants, real estate, retail, services for citizens or businesses, etc. The survey includes data from companies with at least 3 operating franchise units. Additionally, accounting and statistic information has been used.

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Once You Have a Successful Business,
It Is Time To Create A Franchise Chain

Tony Fitzpatrick will be in Bulgaria on 26th and 27t h of November to take part in the conference “Franchising Business”, part of the Franchising Expo 2010 in the National Palace of Culture.

Tony FitzpatrickWhich is the most difficult part when someone decides to develop and start his own franchise?
Understanding that franchising your business is not easy and it is not cheap. Realize that you will be in franchising for the long haul so prepare for it. Building your new business will take time and patience. You’ll need a proper plan, proper management, and proper funding. Above all else, you’ll need to offer leadership, motivation and support.

What is the profile of the companies that chose to franchise their business?
They are businesses that have operated successfully (and profitably) for at least one year and preferably two, can produce audited accounts, and can offer a franchise that is good value and can make a return on investment in the short  to medium term and a good living for its owner.

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From McDonald’s to Everest

Sotiris Yanakakis will be in Bulgaria on 26th and 27t h of November to take part in the “Franchising Business” conference, part of the Franchising Expo 2010 in the National Palace of Culture.

Sotiris YanakakisHow did you decide to specialize in franchising law?
My decision to specialize in franchising law was influenced by my involvement with the McDonald’s franchise in Greece in 1993. At the time franchising was a very new concept in Greece.

What are the most common problems in the franchisor-franchisee relationship?
The franchisor must be sure that the person with whom he collaborates is suitable for the particular type of franchise or indeed has the capacity to accept the responsibility of owning his own business. This is very important for the franchisor because the franchisor entrusts his reputation, his trade name, his trademark, his goodwill, his business in general to the franchisee. The franchisee must be responsible and collaborate, or enhance the reputation and the trade name of the franchisor while protecting them from encroachment.
Franchisors specifically face problems of collaboration, communication, control and supervision with the franchisee. These are problems with which the franchisor would be faced while running his own business.

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Status of the Franchising Market in Bulgaria

A survey conducted by FRANCHISING.BG in July – September 2009

This is the first survey on the franchising market, conducted in Bulgaria. Its aim is to determine how well-developed franchising in Bulgaria is, what challenges it meets, how the economic recession affects it, what the perspectives and the expectations of the entrepreneurs about the future of franchising are.

The information in the survey is gathered through questionnaires and structural interviews with 34 franchisors and 126 franchisees: restaurants, real estate, retail, services for citizens or businesses, etc. The survey includes data from companies which have at least 2 operating franchise units. Additionally, accounting and statistic information has been used.

The present survey focuses on franchise systems which offer opportunities for establishing a new small- and medium-sized business. Its aim is to determine the opportunities of small- and medium-sized entrepreneurs to start a business by buying a franchise. Hence, the survey does not cover franchise businesses (media projects, financial institutions, fashion stores, fast-food restaurants), which started by obtaining franchise rights but do not offer to other entrepreneurs the opportunity to start a franchise business. The main reasons for this are two. First, if an entrepreneur has obtained the regional franchise for Bulgaria, then all units opened in the country are owned by them. Second, some businesses do not require opening units in different cities (i.e. if one buys the franchise for to publishing a magazine, they need one editorial office).

The survey separates sales to consumers of goods and services from development and sale of the business concept itself. The first case is about the business of separate entrepreneurs who have bought a franchise and opened a shop, a restaurant or other franchise units. The second case - about successful companies which start granting the right to use their brand name and proven business model to other entrepreneurs.

The survey was conducted during the period July, 10 – September, 15 2009 by FRANCHISING.BG. The aim of the company is to popularize and develop franchising in Bulgaria by consulting and creating franchise systems, and by mediating in the sale and purchase of franchises. Among the projects of FRANCHISING.BG, is Franchising Expo which takes place in the week November in Sheraton Hotel, Sofia.

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FRANCHISING.BG is The Bulgarian Franchising Media. We can help when you need any information about franchising in Bulgaria. Franchising BG is The franchise broker in Bulgaria. We can find candidates for your franchise or Master franchise. You can translate and adapt your franchise agreement and operations manual with our help. Here you can find: The Bulgarian Franchisors Catalogue with all franchises available in the country and the Franchising Market in Bulgaria survey. Franchising consultations and answers to franchising questions about franchising contracts, franchising packages, franchising fees, advices to franchisors, leads how to select franchise or to franchise you business. FRANCHISING.BG offers you franchising articles, franchising library, franchising news and features, franchising books and interviews with franchise managers. And more: investing in franchising, master franchises, franchises entering Bulgarian market, how to start a new franchising business or add an additional business to the one you run at the moment, financing your franchise, participating in franchising shows, franchising seminars and franchising associations. Get familiar with the history of franchising, the first franchisors, the most successful franchises in the world, franchising awards and benefits of franchising. What is the essence of franchising as a business model, franchising principles, the future of franchising, how to select the right franchisor, how to sale more, marketing your franchise, business plan for the franchise unit, training and support for the franchisee and employees. You can learn how to create a franchising manual, franchise agreement or franchising contract and use the technology to control and improve the operations, how to register a trade mark, what is brand building and brand management. Franchising low and regulations - do you need a franchising lawyer or franchising consultant? And also: how to select the right location for your franchise, do you have an exit strategy and how to expand your franchise abroad. Promote your franchise at the Bulgarian Franchising Expo.

Franchising Expo 2010

Remax - General sponsor of Franchising Expo 2012

Subway - Partner of Franchising Expo 2012

Internetreklama.bg - Partner of Franchising Expo 2012

Franchising FORUM

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