• The most important thing one should know about the franchising agreement is that the parties under it may agree on everything they deem appropriate!

  • It cultivates wild behaviour but at the same time it deprives you of some of your freedom, Mr. Svetoslav Bilyarski, founder of, said for the Regal Magazine.

  • The chain is as strong as its weakest part, not as its strongest part.

    How to choose the best franchisees is one of the most important problems of franchising. Surveys show the correlation between the test results of the selection performed by potential franchisors and the actual financial results of their operation after that. In the USA only 4% of the candidates for a certain franchise are approved which shows that the selection of franchisees is a long and difficult process.

  • No. The good location is not a guarantee for your success! However, the bad location is an almost certain factor for your failure.

  • If somebody tells you that promoting a franchise business is much more different from promoting a non-franchise business check whether it is 1 April! Of course, the local advertising of the small or medium-sized business should be a part of the established, tested and working know-how provided by the franchisor. Here, we offer you some basic principles that you can consider when planning the integrated marketing communications of the small and medium-sized business.

  • SUBWAY, the global fast food chain and one of the biggest franchise businesses in the world, continues its expansion at the Bulgarian market.

  • On 9 November, the Franchising Expo 2012 new business ideas exhibition was opened and the related New Business Ideas Conference was held the same day.

  • METRO develops the biggest franchise chain in Bulgaria – “My Shop”, and at the time being it has more than 1500 shops. “My Shop” is a programme of METRO Cash and Carry that supports the retailers in Bulgaria through franchising. Owing to this business concept the traders with small and medium-sized points of sale have the opportunity to work as a part of the national chain and to benefit from all advantages that it offers – lower supply costs, global advertisement, customers’ trust, a tested model of operation and many others.

  • How can you be sure that a particular franchise is the ideal one for you? Choosing a franchise may be a difficult and perplexing process. That is why we offer you the following list of ten steps to help you make your choice: